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Publications by Sharma, Rajeev D.

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Book Chapters (4)
Sharma, Rajeev D. (2014). Marketing of tobacco products in Australia: dealing with the emerging regulations. In Cases on consumer-centric marketing management. Hershey PA, USA: Business Science Reference. (pp. 187-194). 24  
Sharma, Rajeev D. (2011). The short-break holiday: assessing its understanding in the Northern Territory, Australia. In Brebbia, C. A.(Ed.), The sustainable world. United Kingdon: WIT Press. (pp. 771-778). 39 2
Sharma, RD (2009). Case 16: International Marketing of Educational Services: A Case of Australian Universities. In Cases in Management: Indian and International Perspectives. India: Biztantra. (pp. 159-166). 58 1
Sharma, RD (2006). Companion Website: Interactive Teaching Resource. In Kotler, P, Adam, S, Brown, L and Armstrong, G(Ed.), Principles of Marketing. Frenchs Forest: Prentice Hall. 82 1
Journal Articles (8)
Bandias, Susan E. and Sharma, Rajeev D. (2015). How social are we in the NT? An Exploratory Study of the Use of Social Media in the Northern Territory. International Journal of Humanities and Social Science,5(9 (1)):84-91. 33  
Sharma, Rajeev D. (2012). An Investigation into the Motives of International Joint Venture Formation in India. International Journal of Arts and Sciences,5(1):19-25. 41  
Sharma, Rajeev D. (2010). An Empirical Assessment of the International Joint Venture Motives of Developing and Developed Countries. World Journal of management,2:107-116. 49  
Sharma, Rajeev D. (2008). Motives of international joint ventures formation in India: identification of latent resource based motives. International Journal of Business Research,8(1):138-145. 107 130
Sharma, RD (2007). International Joint Ventures in India: Motives of Australian Firms - An Exploratory Study through Resource Based Approach. Indian Journal of Marketing,37(1). 32 1
Sharma, RD (2000). The Benefits and Limitations of Sports Sponsorship as Marketing Communication Tool for Selected Botswana Organisations. Botswana Journal of Business,. 53 1
Sharma, RD (2000). Book Review: Doing Business in Today's India. Journal of Asian Business,16(3):92-94. 38 1
Sharma, RD (1998). Societal Orientation of Universities: Achieving More for Less. Journal of Nonprofit and Public Sector Marketing,6(1):97-103. 29 1 0
Conference Papers (5)
Sharma, Rajeev D. (2013). Government Intervention and Corporate Social Responsibility: A Case of Tobacco Marketing in Australia. In: International Conference on Changing Dynamics in the Global Village, New Delhi, India, 5-6 January 2013. 44  
Sharma, Rajeev D. (2008). Defining the 'motive' of international joint venture formation, an essential construct in IJV disclosure. In: Ciampi, Francesco and Gupta, Atul ABER 8th Global Conference on Business and Economics, Florence, Italy, 18-19 October, 2008. 114 158
Sharma, Rajeev D. (2007). Motives of International Joint Ventures Formation in India: Identification of Latent Resource Based Motives. In: Annual Conference of the International Academy of Business and Economics, Las Vegas, USA, 14-17 October 2007. 41 1
Sharma, Rajeev D. (2006). Evaluation of consumer concerns in Northern Territory, Australia: A case of university students. In: Gupta, Atul 5th Global Conference on Business and Economics, Cambridge, UK, 6-8 July 2006. 43 1
Sharma, Rajeev D. (2004). Revisiting the standardisation construct. In: Gupta, Atul and Merchant, Sylnovie 3rd Global Conference on Business and Economics, Amsterdam, 9-11 July 2004. 40 1
All Others (1)
Sharma, Rajeev D. (2004). Motives of international joint venture formation in India : an assessment through the resource based approach. Doctor of Business Administration Thesis, Charles Darwin University. 93 25