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Companion Website: Interactive Teaching Resource

Sharma, RD (2006). Companion Website: Interactive Teaching Resource. In Kotler, P, Adam, S, Brown, L and Armstrong, G(Ed.), Principles of Marketing. Frenchs Forest: Prentice Hall.

Document type: Book Chapter
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Author Sharma, RD
Title of Chapter Companion Website: Interactive Teaching Resource
Title of Book Principles of Marketing
Place of Publication Frenchs Forest
Publisher Prentice Hall
Publication Year 2006
Edition 3rd
Editor Kotler, P
Adam, S
Brown, L
Armstrong, G
ISBN 0733971172   (check CDU catalogue open catalogue search in new window)
HERDC Category B2 - Book Chapter - authored/other (internal)
Abstract Development of teaching resources. A fully interactive Companion Website containing a variety of features to enhance study, assignment and revision practices for the text book Principles of Marketing
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Created: Fri, 12 Sep 2008, 08:35:25 CST by Administrator