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Authenticity as Competitive Advantage for Remote Tourism Destinations

Carson, Dean B. and Harwood, Sharon (2007). Authenticity as Competitive Advantage for Remote Tourism Destinations. In: McDonnell, Ian, Grabowski, Simone and March, Roger CAUTHE 2007. Conference of the Council for Australian University Tourism and Hospitality Education, Sydney, 11-14 February 2007.

Document type: Conference Paper
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IRMA ID 78669150xPUB2
Author Carson, Dean B.
Harwood, Sharon
Title Authenticity as Competitive Advantage for Remote Tourism Destinations
Conference Name CAUTHE 2007. Conference of the Council for Australian University Tourism and Hospitality Education
Conference Location Sydney
Conference Dates 11-14 February 2007
Conference Publication Title CAUTHE 2007 - Tourism: Past Achievements, Future Challenges
Editor McDonnell, Ian
Grabowski, Simone
March, Roger
Place of Publication Sydney, NSW
Publisher University of Technology, Sydney
Publication Year 2007
ISBN 9780646469980   (check CDU catalogue open catalogue search in new window)
Start Page 284
End Page 297
Total Pages 14
Field of Research 1506 - Tourism
HERDC Category E1 - Conference Publication (DEST)
Abstract This paper explores the extent to which authenticity may serve as a competitive advantage for remote area tourism destinations. The challenges facing remote area tourism are described, and two case studies are presented. The first is concerned with the 'special interest' activity of bird watching and the second with the more general interest international backpacker market. A review of previous research into these markets suggests that the tourist will seek out remote area destinations where the experiential outcomes are not substitutable, are specific (as opposed to general) in nature and relate to the unique qualities of the setting. In other cases, the costs of remote area travel outweigh the perceived value of authenticity. The paper introduces the concept of 'comparative authenticity' as a way of understanding the role authenticity plays in destination selection. Remote area tourism destinations are more likely to find competitive advantage in special interest tourism markets that are less willing to trade the authenticity of a setting for reduced travel costs.
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URL http://search.informit.com.au/documentSummary;dn=522096836268784;res=IELBUS
 
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Created: Fri, 12 Sep 2008, 08:35:25 CST by Administrator