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The Assessment of Destination Image for Domestic Non-Visitors - Issues and findings from a Northern Territory Case Study

Tremblay, Pascal and Pitterle, Sara (2007). The Assessment of Destination Image for Domestic Non-Visitors - Issues and findings from a Northern Territory Case Study. In: McDonnell, Greg, Grabowski, Simone and March, Roger CAUTHE 2007, Sydney, 11-14 February 2007.

Document type: Conference Paper
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Author Tremblay, Pascal
Pitterle, Sara
Title The Assessment of Destination Image for Domestic Non-Visitors - Issues and findings from a Northern Territory Case Study
Conference Name CAUTHE 2007
Conference Location Sydney
Conference Dates 11-14 February 2007
Conference Publication Title Proceedings of the 17th Annual CAUTHE Conference: Tourism - Past Achievements, Future Challenges
Editor McDonnell, Greg
Grabowski, Simone
March, Roger
Place of Publication Sydney, NSW, Australia
Publisher University of Technology, Sydney
Publication Year 2007
ISBN 978-0-646-46998-0   (check CDU catalogue  open catalogue search in new window)
Start Page 512
End Page 522
Total Pages 11
HERDC Category E1 - Conference Publication (DEST)
Abstract This paper presents the results of a research project that sought to identify the core reasons competing destinations were chosen in preference to the NT by qualifying domestic travellers and to provide comparisons between the resources available at the chosen destinations and those perceived to be in the NT. In doing so, comparisons with previous studies of the Image of the NT were included in the project as well as product development recommendations based on the findings. It also raises some conceptual questions about the management challenges of multiple images for destinations and proposes future research directions to address these difficulties.


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Created: Fri, 12 Sep 2008, 08:35:25 CST by Administrator