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Cross Cultural Perspective of Pricing Strategies and Tactics: A Research Agenda

Saffu, K, Baydoun, N and Mamman, A (1999). Cross Cultural Perspective of Pricing Strategies and Tactics: A Research Agenda. Asian Journal of Business and Entrepreneurship,2(1):39-52.

Document type: Journal Article
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Title Cross Cultural Perspective of Pricing Strategies and Tactics: A Research Agenda
Author Saffu, K
Baydoun, N
Mamman, A
Journal Name Asian Journal of Business and Entrepreneurship
Publication Date 1999
Volume Number 2
Issue Number 1
ISSN 1226 9484   (check CDU catalogue open catalogue search in new window)
Start Page 39
End Page 52
Total Pages 14
Place of Publication Korea
Publisher Research Institute for Business , Keimyung University
HERDC Category C1 - Journal Article (DEST)
 
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Created: Fri, 12 Sep 2008, 08:35:25 CST by Administrator