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Brand positioning for innovation in online education: A study of non-metropolitan Australian Universities
Haq, Farooq, Santa, Ricardo and Vemuri, Siva Ram (2010). Brand positioning for innovation in online education: A study of non-metropolitan Australian Universities. In: 6th International Conference of the Academy of Marketing, Spain, 9-11 April 2010.
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Conference Paper
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Fri, 17 Jan 2014, 00:09:18 CST
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