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Brand positioning for innovation in online education: A study of non-metropolitan Australian Universities

Haq, Farooq, Santa, Ricardo and Vemuri, Siva Ram (2010). Brand positioning for innovation in online education: A study of non-metropolitan Australian Universities. In: 6th International Conference of the Academy of Marketing, Spain, 9-11 April 2010.

Document type: Conference Paper
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IRMA ID 81704288xPUB132
Author Haq, Farooq
Santa, Ricardo
Vemuri, Siva Ram
Title Brand positioning for innovation in online education: A study of non-metropolitan Australian Universities
Conference Name 6th International Conference of the Academy of Marketing
Conference Location Spain
Conference Dates 9-11 April 2010
Conference Publication Title Brand Identity and Corporate Reputation
Place of Publication Spain
Publisher University of Ramon Llull: ESADE
Publication Year 2010
HERDC Category E3 - Conference Publication - Extract of paper (internal)
 
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Created: Fri, 17 Jan 2014, 00:09:18 CST