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Branding spiritual tourism by religion is not enough: An exploratory study of Australian and Pakistani spiritual tourists

Haq, Farooq, Wong, Ho Yin and Bretherton, Philip W. (2010). Branding spiritual tourism by religion is not enough: An exploratory study of Australian and Pakistani spiritual tourists. In: 6th International Conference of the Academy of Marketing, Spain, 9-11 April 2010.

Document type: Conference Paper
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IRMA ID 81704288xPUB133
Author Haq, Farooq
Wong, Ho Yin
Bretherton, Philip W.
Title Branding spiritual tourism by religion is not enough: An exploratory study of Australian and Pakistani spiritual tourists
Conference Name 6th International Conference of the Academy of Marketing
Conference Location Spain
Conference Dates 9-11 April 2010
Conference Publication Title Brand Identity and Corporate Reputation
Place of Publication Spain
Publisher University of Ramon Llull: ESADE
Publication Year 2010
HERDC Category E3 - Conference Publication - Extract of paper (internal)
 
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Created: Fri, 17 Jan 2014, 00:09:21 CST