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Marketing Indian Medical Tourism to Muslim patients in an Islamic way

Medhekar, Anita and Haq, Farooq (2010). Marketing Indian Medical Tourism to Muslim patients in an Islamic way. In: 1st International Conference on Islamic Marketing and Branding (ICIMB 2010), University of Malaysia, Kuala Lumpur, Malaysia, 29-30 November 2010.

Document type: Conference Paper
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IRMA ID 81704288xPUB363
Author Medhekar, Anita
Haq, Farooq
Title Marketing Indian Medical Tourism to Muslim patients in an Islamic way
Conference Name 1st International Conference on Islamic Marketing and Branding (ICIMB 2010)
Conference Location University of Malaysia, Kuala Lumpur, Malaysia
Conference Dates 29-30 November 2010
Conference Publication Title Proceedings of 1st International Conference on Islamic Marketing and Branding (ICIMB 2010): Exploring Issues and Challenges
Place of Publication Kuala Lumpur, Malaysia
Publisher University of Malaysia
Publication Year 2010
ISSN 978-983-43925-1-2   (check CDU catalogue open catalogue search in new window)
Total Pages 15
HERDC Category E1 - Conference Publication (DIISR)
Abstract The booming medical tourism market provides a unique opportunity for the Indian tourism industry. Medical tourism in India is attracting patients from around the world for medical treatment combined with a leisurely vacation. Medical tourism requires medical intervention with modern high- technology where the patient travels out of the country for treatment. This paper suggests that there is a potential market of Muslim medical tourists residing in various Islamic and developed countries. As a medical tourism destination, India enjoys a cultural sensitivity along with lower costs and high quality health care services. In medical tourism, complex cultural practices and needs of the patient have to be understood and delivered beyond patients’ expectations. The focus of our conceptual paper is on the marketing of Indian medical tourism to Muslim patients in a way that is acceptable to Islam. A focus on Muslim medical tourists will help India to establish a niche market segment in the area of medical tourism.
 
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Created: Fri, 17 Jan 2014, 00:10:08 CST