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Brand Positioning for innovation in online education:A study of non-metropolitan Australian Universities

Haq, Farooq, Santa, Ricardo and Vemuri, Siva Ram (2011). Brand Positioning for innovation in online education:A study of non-metropolitan Australian Universities. Journal of Information Systems Technology and Planning,4(9).

Document type: Journal Article

IRMA ID 82056760xPUB17
Title Brand Positioning for innovation in online education:A study of non-metropolitan Australian Universities
Author Haq, Farooq
Santa, Ricardo
Vemuri, Siva Ram
Journal Name Journal of Information Systems Technology and Planning
Publication Date 2011
Volume Number 4
Issue Number 9
ISSN 1945-5267   (check CDU catalogue  open catalogue search in new window)
Place of Publication Nashville TN USA
HERDC Category C1 - Journal Article (DIISR)
 
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Created: Fri, 17 Jan 2014, 00:44:41 CST