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"We'll all go down together" - Marketing responses to tourism decline in the Outback

Taylor, Andrew and Carson, Dean B. (2009). "We'll all go down together" - Marketing responses to tourism decline in the Outback. Northern Institute Research Brief Series,(45):1-10.

Document type: Journal Article
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Title "We'll all go down together" - Marketing responses to tourism decline in the Outback
Author Taylor, Andrew
Carson, Dean B.
Journal Name Northern Institute Research Brief Series
Publication Date 2009
Issue Number 45
Start Page 1
End Page 10
Total Pages 10
Place of Publication Darwin, NT
Publisher Charles Darwin University, The Northern Institute
Field of Research 1699 - Other Studies in Human Society
Abstract RESEARCH AIM
To examine the marketing responses of State and Territory Tourism Organisations to declines in performance. This research brief looks at why, when it is high in the aspirations of holiday makers as a place to visit, is tourism in the Outback in a period of extended decline. We examine the marketing approaches of State and Territory Tourism Organisations for outback destinations. The research offers some clues about the decline and about how marketing might change as a response.
Keywords Australia
Outback
Tourism
State and Territory Tourism Organisations
Decline
Marketing approaches
Description for Link Link to published version
URL http://www.cdu.edu.au/sites/default/files/Brief2009045outbacktourismmarketing.pdf


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