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Consumption behaviours of park visitors and the implications for tourism marketing: A case in China

Zeng, Benxiang (2013). Consumption behaviours of park visitors and the implications for tourism marketing: A case in China. Chinese Studies,2(1):25-31.

Document type: Journal Article
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IRMA ID 84279116xPUB47
Title Consumption behaviours of park visitors and the implications for tourism marketing: A case in China
Author Zeng, Benxiang
Journal Name Chinese Studies
Publication Date 2013
Volume Number 2
Issue Number 1
ISSN 2168-5428   (check CDU catalogue open catalogue search in new window)
Start Page 25
End Page 31
Total Pages 7
Place of Publication United States
Publisher Scientific Research Publishing
HERDC Category C1 - Journal Article (DIISR)
Abstract

A survey of tourists to the protected areas in the Taibai Mountain (太白山) Region of China reveals a local domestic market, dominated by students and company employees. The market is attracted by the natural beauty of the Region, but not yet focused on nature based activities in the many protected areas. Given the Region’s assured tourism future based on its natural and cultural characteristics, the survey data are used to discuss strategies for development. The fundamental issue is how to design tourism products targeting different tourist market segments which have different consumption preferences and behaviours and provide sustainable economic benefits to the local community while protecting the natural and cultural assets of this region.

Keywords Local poor
Market segments
Tourism development
Tourist behaviours
DOI http://dx.doi.org/10.4236/chnstd.2013.21003   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
Open access True
Additional Notes This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Description for Link Link to CC Attribution 4.0 License
URL http://creativecommons.org/licenses/by/4.0/


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