Recent research indicates a diverse range of motivations may help explain problem gambling. However, the role of specific motivations in gambling behaviour is not well understood. The primary objective of the current study was to investigate the role of gambling motivations by comparing two competing models. Namely, the efficacy of monetary motivation model was compared to a model where the emotion focused motivations of excitement, escape, and ego were constrained as the only predictors of problem gambling scores. A sample of 2,033 respondents were drawn from the general community and completed a questionnaire concerning their gambling behaviours and beliefs about gambling as an escape, a social occasion, a way to win money, an exciting activity, and as a means to enhance self-importance. Comparison of the competing models revealed that gambling for the chance to win money was not the most prominent motivation in the prediction of problem gambling scores. Instead, the model that allowed the emotion focussed motivation to predict gambling problems was shown to provide a superior fit to the data. These findings underscore the importance of considering a range of motivational influences on gambling behaviour. Moreover, it appears the emotional aspects associated with gambling play a prominent role in sustained gambling behaviour.