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Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia

McManus, Lisa (2013). Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia. International Journal of Hospitality Management,33(1):140-152.

Document type: Journal Article

IRMA ID 84279116xPUB140
Title Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia
Author McManus, Lisa
Journal Name International Journal of Hospitality Management
Publication Date 2013
Volume Number 33
Issue Number 1
ISSN 0278-4319   (check CDU catalogue  open catalogue search in new window)
Scopus ID 2-s2.0-84876155676
Start Page 140
End Page 152
Total Pages 12
Publisher Pergamon
HERDC Category C1 - Journal Article (DIISR)
DOI http://dx.doi.org/10.1016/j.ijhm.2012.07.007   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
 
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Created: Tue, 24 Feb 2015, 12:23:18 CST