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Exploring the potential of customer accounting: A synthesis of the accounting and marketing literatures

McManus, Lisa and Guilding, C. (2012). Exploring the potential of customer accounting: A synthesis of the accounting and marketing literatures. In Key Issues in Marketing Management. Abingdon, Oxon: The University of Kentucky. (pp. 111-134).

Document type: Book Chapter
 
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Created: Wed, 25 Feb 2015, 09:26:47 CST