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Exploring the potential of customer accounting: A synthesis of the accounting and marketing literatures

McManus, Lisa and Guilding, C. (2012). Exploring the potential of customer accounting: A synthesis of the accounting and marketing literatures. In Key Issues in Marketing Management. Abingdon, Oxon: The University of Kentucky. (pp. 111-134).

Document type: Book Chapter

IRMA ID 84279116xPUB167
Author McManus, Lisa
Guilding, C.
Title of Chapter Exploring the potential of customer accounting: A synthesis of the accounting and marketing literatures
Title of Book Key Issues in Marketing Management
Place of Publication Abingdon, Oxon
Publisher The University of Kentucky
Publication Year 2012
ISBN 978-0-415-62886-0   (check CDU catalogue  open catalogue search in new window)
Start Page 111
End Page 134
Total Pages 23
HERDC Category B - Book Chapter (DIISR)
 
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Created: Wed, 25 Feb 2015, 09:26:47 CST