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Marketing of tobacco products in Australia: dealing with the emerging regulations

Sharma, Rajeev D. (2014). Marketing of tobacco products in Australia: dealing with the emerging regulations. In Cases on consumer-centric marketing management. Hershey PA, USA: Business Science Reference. (pp. 187-194).

Document type: Book Chapter
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IRMA ID 84279116xPUB117
Author Sharma, Rajeev D.
Title of Chapter Marketing of tobacco products in Australia: dealing with the emerging regulations
Title of Book Cases on consumer-centric marketing management
Place of Publication Hershey PA, USA
Publisher Business Science Reference
Publication Year 2014
Series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
ISBN 978-1-4666-4357-4   (check CDU catalogue  open catalogue search in new window)
Chapter Number 15
Start Page 187
End Page 194
Total Pages 7
Total Chapters 23
HERDC Category B - Book Chapter (DIISR)
Additional Notes Book - xxi, 351 pages ; 27 cm.
Description for Link Link to publisher
URL http://www.igi-global.com/book/cases-consumer-centric-marketing-management/75481
 
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Created: Tue, 18 Aug 2015, 09:43:32 CST