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What do we know about social media in tourism? A review

Zeng, Benxiang and Gerritsen, Rolf (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives,10:27-36.

Document type: Journal Article
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IRMA ID 84279116xPUB207
Title What do we know about social media in tourism? A review
Author Zeng, Benxiang
Gerritsen, Rolf
Journal Name Tourism Management Perspectives
Publication Date 2014
Volume Number 10
ISSN 2211-9736   (check CDU catalogue open catalogue search in new window)
Scopus ID 2-s2.0-84893406343
Start Page 27
End Page 36
Total Pages 10
Place of Publication Netherlands
Publisher Elsevier BV
HERDC Category C1 - Journal Article (DIISR)
Abstract The growing role of social media in tourism has been increasingly an emerging research topic. Social media plays a significant role in many aspects of tourism, especially in information search and decision-making behaviours, tourism promotion and in focusing on best practices for interacting with consumers. Leveraging off social media to market tourism products has proven to be an excellent strategy. This study reviews and analyses the research publications focusing on social media in tourism. Through a comprehensive literature review, this paper identifies what we know about social media in tourism, and recommends a future research agenda on the phenomenon. The paper suggests that research on social media in tourism is still in its infancy. It is critical to encourage comprehensive investigation into the influence and impact of social media (as part of tourism management/marketing strategy) on all aspects of the tourism industry including local communities, and to demonstrate the economic contribution of social media to the industry.
Keywords Impact; Literature review; Research agenda; Social media; Tourism marketing
Impact; Literature review; Research agenda; Social media; Tourism marketing
Impact; Literature review; Research agenda; Social media; Tourism marketing
Impact; Literature review; Research agenda; Social media; Tourism marketing
Impact; Literature review; Research agenda; Social media; Tourism marketing
DOI http://dx.doi.org/10.1016/j.tmp.2014.01.001   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
 
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