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Supporting Healthier Food Choices in Remote Indigenous Communities: Developing a food choice app

Henryks, Joanna, Brimblecombe, Julie K. and Bidstrup, Graham (2014). Supporting Healthier Food Choices in Remote Indigenous Communities: Developing a food choice app. In: International Food Marketing Research Symposium, Aarhus, Denmark, 19-20 June 2014.

Document type: Conference Paper
Citation counts: Google Scholar Search Google Scholar

IRMA ID 84473293xPUB131
Author Henryks, Joanna
Brimblecombe, Julie K.
Bidstrup, Graham
Title Supporting Healthier Food Choices in Remote Indigenous Communities: Developing a food choice app
Conference Name International Food Marketing Research Symposium
Conference Location Aarhus, Denmark
Conference Dates 19-20 June 2014
Conference Publication Title Conference Proceedings International Food Marketing Research Symposium
Publisher Institute of Food Products Marketing
Publication Year 2014
Volume Number Part 2
Start Page 118
End Page 134
Total Pages 17
HERDC Category E1 - Conference Publication (DIISR)
Abstract This paper posits the development of a healthier food choice App as a means of contributing to facilitating nutritionally superior food selection amongst Indigenous Australians living in remote communities. A significant health gap exists between Indigenous and non-Indigenous people in Australia. Further, Indigenous Australians living in remote communities carry significant and disproportionate share of this gap. One contributor to poor health is poor nutrition: current food consumption in remote communities is a diet dominated by highly processed foods and characterized by high levels of sugar, low intake of fruit and vegetables coupled with excessive sodium intake and deficiency in a number of micronutrients. Employing two marketing based concepts, the Dual Processing Model of Nutritional Labeling and Habit, as the basis for the development of a healthier food App, we contend that a food choice App has the potential to disrupt habitual behaviour and generate new learning about healthier food choices in remote Indigenous communities. The App would be based on the George’s Institute FoodSwitch App which enables users to scan barcodes of food products at the point of purchase and determines if the food item is a healthy choice or suggests healthier alternatives. The proposed App would utilise existing imagery used by the Jimmy Little Foundation, a not for profit organisation working in remote Indigenous communities promoting healthier food and lifestyle practices, and provide information in a culturally appropriate and clearly communicated form.


Description for Link Link to conference homepage
URL http://badm.au.dk/research/research-centre/mapp/events/international-food-marketing-research-symposium/
 
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Created: Wed, 19 Aug 2015, 16:42:17 CST