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Consumers' Willingness to Pay for Cabbage with Minimized Pesticide Residues in Southern Benin

Vidogbéna, Faustin, Adégbidi, Anselme, Tossou, Rigobert, Assogba-Komlan, Françoise, Martin, Thibaut, Ngouajio, Mathieu, Simon, Serge, Parrot, Laurent and Zander, Kerstin (2015). Consumers' Willingness to Pay for Cabbage with Minimized Pesticide Residues in Southern Benin. Environments,2(4):449-470.

Document type: Journal Article
Citation counts: Altmetric Score Altmetric Score is 19
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IRMA ID 84278914xPUB37
Title Consumers' Willingness to Pay for Cabbage with Minimized Pesticide Residues in Southern Benin
Author Vidogbéna, Faustin
Adégbidi, Anselme
Tossou, Rigobert
Assogba-Komlan, Françoise
Martin, Thibaut
Ngouajio, Mathieu
Simon, Serge
Parrot, Laurent
Zander, Kerstin
Journal Name Environments
Publication Date 2015
Volume Number 2
Issue Number 4
ISSN 2076-3298   (check CDU catalogue open catalogue search in new window)
Start Page 449
End Page 470
Total Pages 22
Place of Publication Switzerland
Publisher M D P I AG
HERDC Category C1 - Journal Article (DIISR)
Abstract Cabbage (Brassicaceae) is one of the most frequently consumed exotic vegetables in Benin and also the most affected by insects. To meet growing food demand, farmers rely heavily on synthetic pesticides that are harmful for themselves, consumers and the environment. Integrated pest management has been proposed as the means to improve vegetable productivity and quality in many developing countries. One approach is to substitute pesticides with physical barriers to insects, like nets. Here, we assess consumers’ perceptions about cabbage and their purchasing behavior towards cabbage that was produced using these nets in two major cities in Benin. Results indicate that consumers are aware of the health risks associated with intensive use of pesticides but were not able to recognize the quality difference between cabbage produced under nets from those using pesticides. All consumers were willing to pay a price premium for cabbage with minimized pesticides residues compared with conventionally produced cabbage, the average premium being 38%. Women, older, highly educated consumers and those able to distinguish cabbage qualities were willing to pay the most. We suggest that farmers will obtain higher prices if their production of cabbage with preferred characteristics is accompanied by an improved marketing strategy.
Keywords Contingent valuation
Eco-friendly production
Healthy food
Premium price
Purchasing decision
West Africa
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Additional Notes This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Description for Link Link to CC Attribution 4.0 License

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