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How social are we in the NT? An Exploratory Study of the Use of Social Media in the Northern Territory

Bandias, Susan E. and Sharma, Rajeev D. (2015). How social are we in the NT? An Exploratory Study of the Use of Social Media in the Northern Territory. International Journal of Humanities and Social Science,5(9 (1)):84-91.

Document type: Journal Article
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IRMA ID 84550754xPUB40
Title How social are we in the NT? An Exploratory Study of the Use of Social Media in the Northern Territory
Author Bandias, Susan E.
Sharma, Rajeev D.
Journal Name International Journal of Humanities and Social Science
Publication Date 2015
Volume Number 5
Issue Number 9 (1)
ISSN 2220-8488   (check CDU catalogue open catalogue search in new window)
Start Page 84
End Page 91
Total Pages 8
Place of Publication United States of America
Publisher Centre for Promoting Ideas
HERDC Category C1 - Journal Article (DIISR)
Abstract This paper provides an analysis of the use of social media in the Northern Territory of Australia. The data was collected through an on line Territory wide survey of 419 self-identified social media users and five focus groups. An analysis of the respondent’s demographic characteristics and social media behaviour determined there were significant age and gender differences in social media usage. Statistically significant results were found for the frequency of applications accessed; the purpose of social media use; the manner of social media use and: attitudes and behavior towards social media use.1
Keywords Social media
Northern Territory
Applications
Attitude
Behaviour
Description for Link Link to published version
URL http://www.ijhssnet.com/journal/index/3266
 
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Created: Tue, 26 Jul 2016, 12:39:00 CST