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Pro-environmental purchase behaviour: The role of consumers' biospheric values

Nguyen, Ninh, Lobo, Antonio and Greenland, Steven J. (2016). Pro-environmental purchase behaviour: The role of consumers' biospheric values. Journal of Retailing and Consumer Services,33:98-108.

Document type: Journal Article
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Title Pro-environmental purchase behaviour: The role of consumers' biospheric values
Author Nguyen, Ninh
Lobo, Antonio
Greenland, Steven J.
Journal Name Journal of Retailing and Consumer Services
Publication Date 2016
Volume Number 33
eISSN 1873-1384
Start Page 98
End Page 108
Total Pages 11
Place of Publication United Kingdom
Publisher Pergamon Press
Field of Research 1505 - Marketing
Abstract This paper presents a unique model which investigates the effects of consumers' biospheric values on their purchase behaviour of energy efficient household appliances. Data were obtained in Vietnam from 682 shoppers in large electronic appliance stores. The findings reveals that biospheric values encourage active engagement in pro-environmental purchase behaviour by enhancing consumers' attitudes towards environmental protection, their subjective norms and environmental self-identity, and by mitigating their perceived inconvenience associated with eco-friendly products. Additionally, these findings were moderated by consumers' past purchase behaviour. The implications for retailers, marketers and other stakeholders are discussed and future research directions presented.
Keywords Pro-environmental purchase behaviour
Biospheric values
Past purchase behaviour
DOI http://dx.doi.org/10.1016/j.jretconser.2016.08.010   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
 
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Created: Mon, 05 Jun 2017, 11:09:33 CST by Marion Farram