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Patterns of Student Enrolment and Attrition in Australian Open Access Online Education: A Preliminary Case Study

Greenland, Steven J. and Moore, Catherine (2014). Patterns of Student Enrolment and Attrition in Australian Open Access Online Education: A Preliminary Case Study. Open Praxis,6(1):45-54.

Document type: Journal Article
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Title Patterns of Student Enrolment and Attrition in Australian Open Access Online Education: A Preliminary Case Study
Author Greenland, Steven J.
Moore, Catherine
Journal Name Open Praxis
Publication Date 2014
Volume Number 6
Issue Number 1
eISSN 2304-070X
Start Page 45
End Page 54
Total Pages 10
Place of Publication Norway
Publisher International Council for Open and Distance Education
Abstract Swinburne University of Technology has experienced tremendous growth in open access online learning and as such is typical of the many Australian institutions that have ventured into online tertiary education. While research in online education continues to expand, comparatively little investigates students’ enrolment and attrition.
This research examines commencing enrolment and associated student withdrawal data, as well as performance scores from eight units forming a Marketing Major for an open access online undergraduate degree. Since data were collected over a five year period, trends and patterns within a substantial online undergraduate program can be explored.
The paper discusses the challenges of analysing enrolment data. Initial findings suggest that retention strategies should be designed according to the stage students are at in their studies. Furthermore, the research informs the prioritisation and development of more effective enrolment and performance data reporting capabilities, which in turn would benefit student management and retention.
Keywords Attrition
Retention
Open Access
Student management
Online marketing education
Higher education
DOI http://dx.doi.org/10.5944/openpraxis.6.1.95   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
 
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Created: Mon, 05 Jun 2017, 14:10:25 CST by Marion Farram