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The challenges of market research in emerging markets: A practitioner perspective from Sub-Saharan Africa

Greenland, Steven J. and Kwansah-Aidoo, Kwamena (2012). The challenges of market research in emerging markets: A practitioner perspective from Sub-Saharan Africa. Australian Journal of Market & Social Research,20(2):9-22.

Document type: Journal Article
 
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Created: Mon, 05 Jun 2017, 14:36:39 CST by Marion Farram