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Exploring the use of a gap analysis approach for quantitative evaluation of teaching effectiveness

Greenland, Steven J. (2003). Exploring the use of a gap analysis approach for quantitative evaluation of teaching effectiveness. Investigations in University Teaching and Learning,1(1):28-34.

Document type: Journal Article
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Title Exploring the use of a gap analysis approach for quantitative evaluation of teaching effectiveness
Author Greenland, Steven J.
Journal Name Investigations in University Teaching and Learning
Publication Date 2003
Volume Number 1
Issue Number 1
ISSN 1740-5106   (check CDU catalogue open catalogue search in new window)
Start Page 28
End Page 34
Total Pages 7
Place of Publication United Kingdom
Publisher London Metropolitan University
Field of Research EDUCATION
Abstract The article investigates the potential of an adaptation of the SERVQUAL approach for obtaining student feedback. The technique involves measuring the gaps between what students want in terms of teaching delivery and what they actually receive, thereby enabling areas for improvement to be identified. Improving the effectiveness of classroom teaching so as to enhance the students’ learning experience is frequently viewed as a key to raising retention rates. Student feedback, just one of many indicators of teaching quality, plays a crucial role in teaching enhancement. Whilst informal methods are also useful for teaching appraisal, this project investigates a formal approach for obtaining student feedback. If a SERVQUAL type approach can be adapted using a fairly short questionnaire then it may prove a useful alternative / supplement to traditional survey methods for evaluating teaching effectiveness. The project focuses on several undergraduate and postgraduate business Marketing modules and was conducted to see whether the technique offers any particular benefits which the Department of Business and Service Sector Management may use in the future.
Keywords Investigations in university teaching and learning
Teaching evaluation
Servqual
Teaching delivery
Student feedback
Description for Link Link to published version
URL http://repository.londonmet.ac.uk/126/
 
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Created: Tue, 06 Jun 2017, 09:55:39 CST by Marion Farram