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Network management and the branch distribution channel

Greenland, Steven J. (1995). Network management and the branch distribution channel. International Journal of Bank Marketing,13(4):12-18.

Document type: Journal Article
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Title Network management and the branch distribution channel
Author Greenland, Steven J.
Journal Name International Journal of Bank Marketing
Publication Date 1995
Volume Number 13
Issue Number 4
eISSN 1758-5937
Start Page 12
End Page 18
Total Pages 7
Place of Publication United Kingdom
Publisher Emerald Publishing Limited
Field of Research 1505 - Marketing
Abstract Discusses the revolution in the distribution of financial services, the main benefits of telephone banking and emphasizes the continuing importance of the branch channel. Presents a framework for understanding the different spatial scales involved in the “marketing of place” in this industry sector along with a description of the scope of network management activities. Provides considerable detail concerning recent physical transformations of branch networks, focusing specifically on the changing size, role, appearance, spatial arrangement and structure of this key distribution channel. These network adjustments have created significant savings for institutions and will continue in pursuit of optimum network morphology.
Keywords Banking
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Created: Tue, 06 Jun 2017, 10:12:16 CST by Marion Farram