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Atmospherics, Attitudes and Behaviour: Modelling the Impact of Designed Space

International Review of Retail, Distribution and Consumer Research (1994). Atmospherics, Attitudes and Behaviour: Modelling the Impact of Designed Space. ,4(1).

Document type: Journal Article
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Title Atmospherics, Attitudes and Behaviour: Modelling the Impact of Designed Space
Author International Review of Retail, Distribution and Consumer Research
Publication Date 1994
Volume Number 4
Issue Number 1
eISSN 1466-4402
Total Pages 16
Place of Publication United Kingdom
Publisher Routledge
Field of Research 1505 - Marketing
Abstract The concept of atmospherics is discussed and redefined with service and product retailers in mind. A systematic aproach for investigating designed environment-behaviour relationships is then presented in the form of the indirect effects model. Utilizing techniques of design appraisal, measuring emotional states and service assessment, this model offers a framework for eliciting and evaluating the effects of the retail store or branch environment upon its users. To illustrate the approach and its practicality, the model is applied to the retail financial services sector, comparing the effects of modern and traditional-style bank branch designs upon customer opinions and behaviour. Preliminary analyses of over 2000 responses, from customers of eighteen different branches of five major UK banks involved in a survey, suggest that the modern styles have a more favourable impact on customers; some explanations for this outcome are offered. The direct implications of the approach and the value and use of the information generated are discussed. The potential applicability of the indirect effects model to various other designed retail settings is then indicate.
Keywords Atmospherics
Retailers
Consumers
Environment
Financial services
DOI http://dx.doi.org/10.1080/09593969400000001   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
 
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Created: Tue, 06 Jun 2017, 10:51:08 CST by Marion Farram