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Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media

Greenland, Steven J., Gill, Rob, Galloway, Chris and Bainbridge, Jason (2012). Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media. Frenchs Forest, NSW: Pearson Australia.

Document type: Book
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Author Greenland, Steven J.
Gill, Rob
Galloway, Chris
Bainbridge, Jason
Title Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media
Place of Publication Frenchs Forest, NSW
Publisher Pearson Australia
Publication Year 2012
ISBN 9781442555495   (check CDU catalogue open catalogue search in new window)
Total Pages xii, 153 p.
Field of Research 1505 - Marketing
Abstract Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region.

In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas.

Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
 
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Created: Tue, 06 Jun 2017, 12:14:22 CST by Marion Farram