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Retailing of Financial Services

McGoldrick, Peter J. and Greenland, Steven J. (1994). Retailing of Financial Services. Maidenhead: McGraw-Hill.

Document type: Book
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Author McGoldrick, Peter J.
Greenland, Steven J.
Title Retailing of Financial Services
Place of Publication Maidenhead
Publisher McGraw-Hill
Publication Year 1994
ISBN 978-0077076139   (check CDU catalogue open catalogue search in new window)
Total Pages 320 p.
Field of Research 1505 - Marketing
150203 - Financial Institutions (incl. Banking)
Abstract This work examines how to market financial services. The first part explores the development of a retail strategy based on the financial and consumer environment. It surveys the environmental factors which have created a need for retailing concepts and the ways in which financial institutions employ retail strategies to focus on cost control (for example branch rationalization); delivery systems (such as recent innovations in telephone and postal banking); and competitive customer service. Separate elements such as the physical environment (including location, branch environment and security), price, promotion, product range development and customer service are then considered. Each chapter includes a summary and review questions.
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Created: Tue, 06 Jun 2017, 14:24:31 CST by Marion Farram