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Does plain packaging spell death for cigarette brands in Australia and beyond?

Greenland, Steven J. (2012). Does plain packaging spell death for cigarette brands in Australia and beyond?. In Greenland, Steven J., Gill, Rob, Galloway, Chris and Bainbridge, Jason(Ed.), Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media. Frenchs Forest, NSW: Pearson Australia. (pp. 2-13).

Document type: Book Chapter
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Author Greenland, Steven J.
Title of Chapter Does plain packaging spell death for cigarette brands in Australia and beyond?
Title of Book Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media
Place of Publication Frenchs Forest, NSW
Publisher Pearson Australia
Publication Year 2012
Editor Greenland, Steven J.
Gill, Rob
Galloway, Chris
Bainbridge, Jason
ISBN 9781442555495   (check CDU catalogue  open catalogue search in new window)
Chapter Number 1
Start Page 2
End Page 13
Total Pages 12
Field of Research 1505 - Marketing
Description for Link Link to publisher
URL http://www.pearson.com.au/products/D-G-Greenland/Strategic-Communication-Cases-in-Marketing-Public-Relations-Advertising-and-Media/9781442555495?R=9781442555495
 
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Created: Tue, 06 Jun 2017, 15:34:52 CST by Marion Farram