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It’s all in the design: How IKEA makes you buy with clever store design

Greenland, Steven J. and van Lunenburg, Bernadette (2012). It’s all in the design: How IKEA makes you buy with clever store design. In Greenland, Steven J., Gill, Rob, Galloway, Chris and Bainbridge, Jason(Ed.), Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media. Frenchs Forest, NSW: Pearson Australia. (pp. 26-39).

Document type: Book Chapter
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Author Greenland, Steven J.
van Lunenburg, Bernadette
Title of Chapter It’s all in the design: How IKEA makes you buy with clever store design
Title of Book Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media
Place of Publication Frenchs Forest, NSW
Publisher Pearson Australia
Publication Year 2012
Editor Greenland, Steven J.
Gill, Rob
Galloway, Chris
Bainbridge, Jason
ISBN 9781442555495   (check CDU catalogue  open catalogue search in new window)
Chapter Number 3
Start Page 26
End Page 39
Total Pages 14
Field of Research 1505 - Marketing
Description for Link Link to publisher
URL http://www.pearson.com.au/products/D-G-Greenland/Strategic-Communication-Cases-in-Marketing-Public-Relations-Advertising-and-Media/9781442555495?R=9781442555495
 
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Created: Tue, 06 Jun 2017, 15:41:28 CST by Marion Farram