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It's all in the design: How IKEA makes you buy with clever store design
Greenland, Steven J. and van Lunenburg, Bernadette (2012). It's all in the design: How IKEA makes you buy with clever store design. In Greenland, Steven J., Gill, Rob, Galloway, Chris and Bainbridge, Jason(Ed.), Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media. Frenchs Forest, NSW: Pearson Australia. (pp. 26-39).
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Document type:
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Book Chapter
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