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Place marketing: Branch designers go 'out on a limb'

Greenland, Steven J. (2010). Place marketing: Branch designers go 'out on a limb'. In Ho, Henry and Madden-Hallett, Helen(Ed.), Marketing Case in the Asia-Pacific Region. Australia: John Wiley & Sons..

Document type: Book Chapter
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Author Greenland, Steven J.
Title of Chapter Place marketing: Branch designers go 'out on a limb'
Title of Book Marketing Case in the Asia-Pacific Region
Place of Publication Australia
Publisher John Wiley & Sons.
Publication Year 2010
Editor Ho, Henry
Madden-Hallett, Helen
ISBN 978-0-7303-0025-0   (check CDU catalogue open catalogue search in new window)
Chapter Number 10
Field of Research 1505 - Marketing
Description for Link Link to publisher
URL http://au.wiley.com/WileyCDA/WileyTitle/productCd-0730300250.html
 
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Created: Tue, 06 Jun 2017, 15:50:00 CST by Marion Farram