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The Influence of Values on Pro-environmental Behaviour:
Towards a Conceptual Framework

Nguyen, Ninh, Lobo, Antonio and Greenland, Steven J. (2015). The Influence of Values on Pro-environmental Behaviour:<br />Towards a Conceptual Framework. In: Sinha, Ashish, Cadeaux, Jack and Bucic, Tania 2015 ANZMAC Conference, Sydney, Australia, 30 November - 2 December 2015.

Document type: Conference Paper
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Author Nguyen, Ninh
Lobo, Antonio
Greenland, Steven J.
Title The Influence of Values on Pro-environmental Behaviour:
Towards a Conceptual Framework
Conference Name 2015 ANZMAC Conference
Conference Location Sydney, Australia
Conference Dates 30 November - 2 December 2015
Conference Publication Title 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing: Conference Proceedings
Editor Sinha, Ashish
Cadeaux, Jack
Bucic, Tania
Place of Publication Sydney
Publisher ANZMAC -School of Marketing, UNSW Australia Business School
Publication Year 2015
ISSN 1441-3582   (check CDU catalogue open catalogue search in new window)
Start Page 1043
End Page 1049
Total Pages 7
Field of Research 1505 - Marketing
Abstract Values serve as guiding principles of pro-environmental behaviour. The main purpose of this paper is to develop a conceptual framework for investigating the relationship between values and pro-environmental behaviour. Drawing on a critical review of relevant literature, it is proposed that values typically indirectly influence environmentally responsible behaviour through the behaviour-specific determinants of personal norms, beliefs/attitudes, subjective norms, and self-identity. This conceptual framework contributes to the evolving literature and serves to direct future theoretical and empirical research which intend to investigate and promote pro-environmental behaviour in different contexts.
Keyword Value
Value orientation
Pro-environmental behaviour
Description for Link Link to conference proceedings
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Created: Wed, 07 Jun 2017, 12:02:29 CST by Marion Farram