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Methodological Issues in Social Science Research: Visual Methods in Knowledge Building

Rayman-Bacchus, Lez and Greenland, Steven J. (2006). Methodological Issues in Social Science Research: Visual Methods in Knowledge Building. In: International Conference on Interdisciplinary Social Sciences, Island of Rhodes, Greece, 18-21 July 2006.

Document type: Conference Paper
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Author Rayman-Bacchus, Lez
Greenland, Steven J.
Title Methodological Issues in Social Science Research: Visual Methods in Knowledge Building
Conference Name International Conference on Interdisciplinary Social Sciences
Conference Location Island of Rhodes, Greece
Conference Dates 18-21 July 2006
Publisher International Conference on Interdisciplinary Social Sciences
Publication Year 2006
Abstract Understanding society in emerging markets is often difficult due to shortcomings in the data resources available. Visual research examining the broader societal make up in a developing country is particularly helpful for enhancing understanding and is a useful supplement to other more traditional methods of data collection. This paper shows, through a study carried out in Nairobi, how visual research methods can enhance research quality and provide greater insight to social structure. The results suggest important factors that should be considered when trying to segment an emerging market and can help organisations and marketers gain a swift overview of society composition in an emerging market.
Keyword Visual Research Method
Research Methodology
Qualitative Data Collection Method
Emerging Economies
Developing Countries
Description for Link Link to conference site
URL http://i06.cgpublisher.com/welcome.html
 
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Created: Wed, 14 Jun 2017, 11:54:28 CST by Marion Farram