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Using life quality perception to define corporate philanthropy in emerging markets

Greenland, Steven J. (2012). Using life quality perception to define corporate philanthropy in emerging markets. In: Romaniuk, Jenni, Bogomolova, Svetlana and Lee, Richard ANZMAC Conference 2012, Adelaide, S.A., 3-5 December 2012.

Document type: Conference Paper
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Author Greenland, Steven J.
Title Using life quality perception to define corporate philanthropy in emerging markets
Conference Name ANZMAC Conference 2012
Conference Location Adelaide, S.A.
Conference Dates 3-5 December 2012
Conference Publication Title ANZMAC 2012 Conference Proceedings: Sharing the Cup of Knowledge
Editor Romaniuk, Jenni
Bogomolova, Svetlana
Lee, Richard
Place of Publication Adelaide, S.A.
Publisher ANZMAC
Publication Year 2012
ISBN 9780646563305   (check CDU catalogue open catalogue search in new window)
Total Pages 7
Field of Research 1505 - Marketing
Abstract A principal component analysis based upon over 3000 interviews with Kenyan consumers identifies ten key dimensions of concern or worry that have negatively impacted respondents’ quality of life over the past year. Organizations that use these dimensions as a focus for their philanthropic activities are more likely to achieve a positive impact upon the community, creating shared value for consumers and businesses alike. The analysis also reveals potential to develop targeted activities that will match an organization’s chosen market segments. Emerging markets present strong growth prospects for multinational organizations. Many companies attempt to ameliorate the challenges of operating in these regions by using CSR and strategic philanthropy to relate to local communities, but frequently this is done without clear understanding of which facets of life quality they should be trying to improve. This paper helps to direct and define corporate philanthropy in emerging markets.
Keyword strategic philanthropy
emerging
corporate social responsibility
life quality
Additional Notes Paper No. 51
Description for Link Link to conference paper
URL http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2012/papers/156ANZMACFINAL.pdf
 
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Created: Mon, 19 Jun 2017, 11:38:45 CST by Marion Farram