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Australian consumers’ automobile decision-making styles and an application of consumer styles inventory (CSI).

Nayeem, Tahmid and Greenland, Steven J. (2012). Australian consumers’ automobile decision-making styles and an application of consumer styles inventory (CSI).. In: Romaniuk, Jenni, Bogomolova, Svetlana and Lee, Richard ANZMAC Conference 2012, Adelaide, S.A., 3-5 December 2012.

Document type: Conference Paper
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Author Nayeem, Tahmid
Greenland, Steven J.
Title Australian consumers’ automobile decision-making styles and an application of consumer styles inventory (CSI).
Conference Name ANZMAC Conference 2012
Conference Location Adelaide, S.A.
Conference Dates 3-5 December 2012
Conference Publication Title ANZMAC 2012 Conference Proceedings: Sharing the Cup of Knowledge
Editor Romaniuk, Jenni
Bogomolova, Svetlana
Lee, Richard
Place of Publication Adelaide, S.A.
Publisher ANZMAC
Publication Year 2012
ISBN 9780646563305   (check CDU catalogue open catalogue search in new window)
Total Pages 7
Field of Research 1505 - Marketing
Abstract The investigation of consumer decision-making styles has a long tradition in marketing and consumer behaviour research. The most commonly used measure of consumer decisionmaking styles is Sproles and Kendall’s (1986) Consumer Styles Inventory (CSI). A major limitation of the CSI is that it measures general shopping orientation, with studies focusing on non-specific product types or low involvement purchases. However, not enough research has been done on consumer decision-making styles for high involvement purchases. This research investigates the decision-making styles, and compares high involvement consumers’ decisionmaking styles with Sproles and Kendall’s (1986) model. Based on a sample of 202 respondents from Australian automobile consumers, exploratory factor analysis was conducted on Sproles and Kendall’s (1986) CSI adapted for automobile purchases. Results showed that only two factors (brand and habitual) of the original model were retained and some other factors such as investigation process; dealers, enjoyment; value within budget and innovation consciousness factor were also confirmed for high involvement decision-making styles. As such the validity of the CSI in the context of high involvement purchases can be known.
Keyword Consumer styles inventory
atuomobile purchases
Australia
Description for Link Link to conference paper
URL http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.org/conference/2012/papers/110ANZMACFINAL.pdf
 
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