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To Blend or Not to Blend? Synchronous and Asynchronous Teaching Perspectives in Online Marketing Education

Greenland, Steven J. (2010). To Blend or Not to Blend? Synchronous and Asynchronous Teaching Perspectives in Online Marketing Education. In: Ballantine, Paul and Finsterwalder, Jörg ANZMAC Conference 2010, Christchurch, New Zealand, 29 November - 1 December 2010.

Document type: Conference Paper
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Author Greenland, Steven J.
Title To Blend or Not to Blend? Synchronous and Asynchronous Teaching Perspectives in Online Marketing Education
Conference Name ANZMAC Conference 2010
Conference Location Christchurch, New Zealand
Conference Dates 29 November - 1 December 2010
Conference Publication Title ANZMAC 2010 Conference Proceedings: 'Doing More with Less'
Editor Ballantine, Paul
Finsterwalder, Jörg
Place of Publication New Zealand
Publisher Department of Management, College of business and Economics, University of Canterbury
Publication Year 2010
ISBN 978-0-473-17820-8   (check CDU catalogue  open catalogue search in new window)
Total Pages 7
Field of Research 1505 - Marketing
EDUCATION
Abstract With the rapid expansion in online marketing education it is important that optimum teaching delivery methods are used. Ongoing debate surrounds the use of live chats versus discussion threads for online activities. This paper focuses on both these synchronous and asynchronous online tutorial delivery formats from both student and staff, as well as the online learning management system perspectives. Different interactive student behaviour within the unit’s learning site is observed depending on the tutorial delivery format used. Clear preferences, advantages and limitations are observed amongst both staff and students. Implications for the delivery of online marketing units are discussed.
Keyword Online chat
discussion thread
synchronous
asynchronous
online education
Description for Link Link to conference paper
URL http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00341.pdf
 
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Created: Mon, 19 Jun 2017, 14:01:04 CST by Marion Farram