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CSR and the ethics game paradox: A qualitative approach for evaluating cigarette brand name strategy following plain packaging regulation in Australia

Morton, A. and Greenland, Steven J. (2018). CSR and the ethics game paradox: A qualitative approach for evaluating cigarette brand name strategy following plain packaging regulation in Australia. In Crowther, David, Seifi, Shalhla and Moyeen, Abdul(Ed.), The Goals of Sustainable Development: Responsibility and Governance. Singapore: Springer.

Document type: Book Chapter
Citation counts: Google Scholar Search Google Scholar

Author Morton, A.
Greenland, Steven J.
Title of Chapter CSR and the ethics game paradox: A qualitative approach for evaluating cigarette brand name strategy following plain packaging regulation in Australia
Title of Book The Goals of Sustainable Development: Responsibility and Governance
Place of Publication Singapore
Publisher Springer
Publication Year 2018
Series Approaches to Global Sustainability, Markets, And Governance
Editor Crowther, David
Seifi, Shalhla
Moyeen, Abdul
ISBN 978-9811050466   (check CDU catalogue open catalogue search in new window)
Additional Notes FORTHCOMING - The book collects the best papers presented at the 15th International Conference on Corporate Social Responsibility and 6th Organisational Governance Conference held in Melbourne, Australia in September 2016.
Description for Link Link to publisher
URL https://www.amazon.com/Goals-Sustainable-Development-Responsibility-Sustainability/dp/9811050465
 
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Created: Tue, 20 Jun 2017, 11:55:10 CST by Marion Farram