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Are Consumers Of Luxury Natural Products Concerned About Environmental Issues?

Jansri, Wilawan and Marimuthu, Malliga (2015). Are Consumers Of Luxury Natural Products Concerned About Environmental Issues?<br /><br />. Advances in Environmental Biology,9(3):82-85.

Document type: Journal Article
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Title Are Consumers Of Luxury Natural Products Concerned About Environmental Issues?

Author Jansri, Wilawan
Marimuthu, Malliga
Journal Name Advances in Environmental Biology
Publication Date 2015
Volume Number 9
Issue Number 3
ISSN 1995-0756   (check CDU catalogue open catalogue search in new window)
eISSN 1998-1066
Start Page 82
End Page 85
Total Pages 4
Place of Publication Jordan
Publisher American - Eurasian Network for Scientific Information, A E N S I Publications
Field of Research COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Abstract In this current marketplace, where consumers are becoming increasingly health conscious, natural products are increasingly promoting environmental and health related issues to the customers with a promise to enhance their quality of life. For luxury natural products, this effort is growing ever more robust due to the assurance of product quality and consumer awareness of environmental issues. Despite the significant grow thin the market for luxury natural products in Thailand, at present, little is known as to whether varying degrees of environmental and health consciousness will impact purchasing behavior. Data was collected from325 Thai consumers in a capital city in Thailand using a purposive judgment sample. The results show that environmental and health consciousness does have positive and significant impacts on consumers’ repurchase intention of luxury natural products. The empirical results and findings from this study will be valuable for business practitioners in the luxury natural products industry, to help formulate marketing strategies and facilitate industry development.
Keywords Environmental consciousness
Health consciousness
Luxury
Natural
Description for Link Link to published version
URL http://www.aensiweb.net/AENSIWEB/aeb/aeb/2015/February/82-85.pdf
 
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Created: Tue, 27 Jun 2017, 14:51:32 CST by Marion Farram