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Trust and Repurchase Intention on Online Tourism Services among Malaysian Consumers

Razak, Nurhanan Syafiah Abdul, Marimuthu, Malliga, Omar, Azizah and Mamat, Mazlina (2014). Trust and Repurchase Intention on Online Tourism Services among Malaysian Consumers. Procedia - Social and Behavioral Sciences,130:577-582.

Document type: Journal Article
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Title Trust and Repurchase Intention on Online Tourism Services among Malaysian Consumers
Author Razak, Nurhanan Syafiah Abdul
Marimuthu, Malliga
Omar, Azizah
Mamat, Mazlina
Journal Name Procedia - Social and Behavioral Sciences
Publication Date 2014
Volume Number 130
ISSN 1877-0428   (check CDU catalogue open catalogue search in new window)
Start Page 577
End Page 582
Total Pages 6
Place of Publication Netherlands
Publisher Elsevier BV
Abstract This study aims to examine the factors that contribute online shopping. As a conceptual paper, this research explores the factors of online shopping by evaluating online trust as a predictor which influence on online repurchase intention in online tourism services. This study covers a quantitative research. All of the respondents are recruited on a voluntary basis. The target respondents of this study are the consumers who have Malaysian consumers who have experienced in purchasing through tourism websites. In this research, the lowest respondents from the individual Internet users are not predicted to be less than 400. The data collection will be carried out via email questionnaire. Multiple regression analysis will be employed to elucidate the relationship between the variables to obtain an equation that represents the best prediction of dependent variable from the independent variable. Considering the nature of the study, the complexity of the research model and the relatively small sample size, Partial Least Squares (PLS) are selected as the statistical tool to analyze the quantitative data. The finding of the study expects to contribute to the practitioners in the e-marketing sector with valuable insights on the important of online trust in stimulating their intention to repurchase in tourism services.
Keywords Online trust
Online repurchase intention
Tourism services
DOI   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
Additional Notes This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Description for Link Link to CC Attribution 4.0 License

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