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The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework
Chuah, Hui Wen, Marimuthu, Malliga and Ramayah, T. (2014). The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework. Procedia - Social and Behavioral Sciences,130:532-541.
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Document type:
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Journal Article
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