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The Relationship between Co-Creation Value and Facebook Shopping

Razak, Nurhanan Syafiah Abdul and Marimuthu, Malliga (2012). The Relationship between Co-Creation Value and Facebook Shopping. Procedia - Social and Behavioral Sciences,65:768-774.

Document type: Journal Article
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Title The Relationship between Co-Creation Value and Facebook Shopping
Author Razak, Nurhanan Syafiah Abdul
Marimuthu, Malliga
Journal Name Procedia - Social and Behavioral Sciences
Publication Date 2012
Volume Number 65
ISSN 1877-0428   (check CDU catalogue  open catalogue search in new window)
Start Page 768
End Page 774
Total Pages 7
Place of Publication Netherlands
Publisher Elsevier BV
Field of Research COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Abstract This study aims to examine the factors that contribute Facebook shopping. As a conceptual paper, this research explores the prime factors of online shopping by evaluating co-creation value as a predictor which might influence on customer's intention in Facebook shopping. This study covers a quantitative research. All of the respondents were recruited on a voluntary basis. The population will be used in this research is the Internet users in Malaysia. The target respondents of this study are the consumers who have experience in online shopping in Facebook. In this research, the lowest respondents from the individual Internet users are not predicted to be less than 400. The data collection will be carried out via email questionnaire. Multiple regression analysis will be employed to elucidate the relationship between the variables to obtain an equation that represents the best prediction of dependent variable from the independent variable. Considering the nature of the study, the complexity of the research model and the relatively small sample size, Partial Least Squares (PLS) are selected as the statistical tool to analyse the quantitative data. Using the Theory of Reasoned Action (TRA), the finding of the study expects to contribute to the practitioners in the e-marketing sector with valuable insights on the important of co-creation value in stimulating their intention in buying online via social networking as Facebook.
Keywords Co-Creation Value
Online Shopping
Intention in Buying Online
Social Media
Social Networking
Facebook
DOI http://dx.doi.org/10.1016/j.sbspro.2012.11.197   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
Additional Notes This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Description for Link Link to CC Attribution 4.0 License
URL https://creativecommons.org/licenses/by-nc-nd/4.0/


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Created: Tue, 27 Jun 2017, 16:05:42 CST by Marion Farram