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Corporate Social Responsibility to Reflect Organization‟s Corporate Identity: A Content Analysis

Salleh, Musdiana Mohamad, Wahid, Nabsiah Abdul and Marimuthu, Malliga (2013). Corporate Social Responsibility to Reflect Organization‟s Corporate Identity: A Content Analysis. Journal of Economics, Business and Management,1(1):98-101.

Document type: Journal Article
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Title Corporate Social Responsibility to Reflect Organization‟s Corporate Identity: A Content Analysis
Author Salleh, Musdiana Mohamad
Wahid, Nabsiah Abdul
Marimuthu, Malliga
Journal Name Journal of Economics, Business and Management
Publication Date 2013
Volume Number 1
Issue Number 1
eISSN 2301-3567
Start Page 98
End Page 101
Total Pages 4
Place of Publication Singapore
Publisher International Association of Computer Science and Information Technology (I A C S I T)
Abstract The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.
Keywords Corporate social responsibility
Corporate identity
Content analysis
DOI http://dx.doi.org/10.7763/JOEBM.2013.V1.23   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
 
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Created: Wed, 28 Jun 2017, 11:03:40 CST by Marion Farram