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SMEs Performance: Leveraging Marketing Process Through E-Business

Marimuthu, Malliga, Omar, Azizah, Ramayah, R. and Mohamad, Osman (2012). SMEs Performance: Leveraging Marketing Process Through E-Business. International Journal of E-Business Reserch,8(2):49-66.

Document type: Journal Article
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Title SMEs Performance: Leveraging Marketing Process Through E-Business
Author Marimuthu, Malliga
Omar, Azizah
Ramayah, R.
Mohamad, Osman
Journal Name International Journal of E-Business Reserch
Publication Date 2012
Volume Number 8
Issue Number 2
eISSN 1548-114X
Start Page 49
End Page 66
Total Pages 18
Place of Publication United States of America
Publisher I G I Global
Field of Research COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Abstract The importance of the Internet in supporting business applications and attaining competitive advantage through the electronic business (e-business) process is widely acknowledged. However, many SMEs have been slow in adopting the Internet and even those SMEs that have adopted the technology have not fully utilized it to support their business applications. The reason behind this scenario could be the lack of awareness concerning the necessity and possibility of adopting e-business for specific functions along the value chain. Thus, the aims of this study are to investigate the extent of Internet marketing practices to support business applications among SMEs in Malaysia as well as the outcome of Internet marketing implementations on the business performance of SMEs. The results indicate that the usage of Internet varies across the marketing practices and is likely to influence business performance.
DOI http://dx.doi.org/10.4018/jebr.2012040104   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
 
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Created: Mon, 17 Jul 2017, 12:32:40 CST by Marion Farram