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Service Quality in Higher Education: Comparing the Perceptions of Stakeholders

Marimuthu, Malliga and Ismail, Ishak (2012). Service Quality in Higher Education: Comparing the Perceptions of Stakeholders. AIMS International Journal of Management,6(2).

Document type: Journal Article
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Title Service Quality in Higher Education: Comparing the Perceptions of Stakeholders
Author Marimuthu, Malliga
Ismail, Ishak
Journal Name AIMS International Journal of Management
Publication Date 2012
Volume Number 6
Issue Number 2
ISSN 1939-7011   (check CDU catalogue open catalogue search in new window)
Place of Publication United States of America
Publisher A I M S International
Field of Research COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Abstract Due to the increasing competition between higher educational institutions, there is an increasing awareness of the importance of enhancing service quality to ensure the institutions continuous survival and success. However, nowadays, providing precise and adequate services to the customers from various backgrounds in the stakeholders list (e.g., faculty, students, parents, and employers) has become a major challenge to higher educational institutions. This paper empirically examines the issues and some critical aspects concerning the development of service quality measures for educational institutions, which includes various members of stakeholders as customers. This paper is expected to provide a better understanding of the improvement strategies of service quality in the higher educational sector.
Keywords Higher Education
Satisfaction
Serve Quality
Stakeholders
Trends in Education
Description for Link Link to published version
URL http://www.aims-international.org/AIMSijm/6-2.asp#
 
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Created: Mon, 17 Jul 2017, 13:55:25 CST by Marion Farram