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Customer Lifetime Value Model in Perspective of Firm and Customer: Practical Issues and Limitation on Prospecting Profitable Customers of Hypermarket Business
Bohari, Abdul Manaf, Rainis, Ruslan and Marimuthu, Malliga (2011). Customer Lifetime Value Model in Perspective of Firm and Customer: Practical Issues and Limitation on Prospecting Profitable Customers of Hypermarket Business. International Journal of Business and Management,6(8):161-169.
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Document type:
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Journal Article
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