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Customer Lifetime Value Model in Perspective of Firm and Customer: Practical Issues and Limitation on Prospecting Profitable Customers of Hypermarket Business

Bohari, Abdul Manaf, Rainis, Ruslan and Marimuthu, Malliga (2011). Customer Lifetime Value Model in Perspective of Firm and Customer: Practical Issues and Limitation on Prospecting Profitable Customers of Hypermarket Business. International Journal of Business and Management,6(8):161-169.

Document type: Journal Article
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Title Customer Lifetime Value Model in Perspective of Firm and Customer: Practical Issues and Limitation on Prospecting Profitable Customers of Hypermarket Business
Author Bohari, Abdul Manaf
Rainis, Ruslan
Marimuthu, Malliga
Journal Name International Journal of Business and Management
Publication Date 2011
Volume Number 6
Issue Number 8
ISSN 1833-3850   (check CDU catalogue open catalogue search in new window)
eISSN 1833-8119
Start Page 161
End Page 169
Total Pages 9
Place of Publication Canada
Publisher Canadian Center of Science and Education
Field of Research COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Abstract Most of business scholars claim customer lifetime value is the top priority issues in the world wide business operation includes for hypermarket business setting. Theoretically, prospecting lifetime value of customers in the marketplace is the main platform for determine how long the hypermarket can survive, at lease 3 to 5 years in future. In fact, customer lifetime value is become top strategic issues during the global meltdown economy because of it major affects on hypermarket profitability, both for current and future of business. Practically, there are two main streams for estimating lifetime value of customers, as identified as firm perspective and customer purposely for discussed customer lifetime value model issues faced by the two main streams perspectives. Specifically, limitation of both perspectives is highlighted by using the hypermarket business as environment
setting of discussion. In addition, some suggestion was point-out to tackle the problems.
Keywords Lifetime value
Customer
Profitalbe
Hypermarket business
DOI http://dx.doi.org/10.5539/ijbm.v6n8p161   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
Additional Notes This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Description for Link Link to CC Attribution 4.0 License
URL https://creativecommons.org/licenses/by/4.0/


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