Charles Darwin University

CDU eSpace
Institutional Repository

 
CDU Staff and Student only
 

Determining Factors for the Usage of Web-Based Marketing Applications by Small and Medium Enterprises (SMEs) in Malaysia

Omar, Azizah, Ramayah, T., Lin, Lim Bee, Mohamad, Osman and Marimuthu, Malliga (2011). Determining Factors for the Usage of Web-Based Marketing Applications by Small and Medium Enterprises (SMEs) in Malaysia. Journal of Marketing Development and Competitiveness,5(2):70-86.

Document type: Journal Article
Citation counts: Google Scholar Search Google Scholar

Title Determining Factors for the Usage of Web-Based Marketing Applications by Small and Medium Enterprises (SMEs) in Malaysia
Author Omar, Azizah
Ramayah, T.
Lin, Lim Bee
Mohamad, Osman
Marimuthu, Malliga
Journal Name Journal of Marketing Development and Competitiveness
Publication Date 2011
Volume Number 5
Issue Number 2
eISSN 2155-2843
Start Page 70
End Page 86
Total Pages 17
Place of Publication United States of America
Publisher North American Business Press
Field of Research COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Abstract Applications of web-based marketing in the business environment have profound profit implications. Large companies around the globe have invested much of their resources to incorporate web-based applications as an important marketing tool to reach their customers. Cost reduction, increase capability, communication improvement and customer service improvement are among the benefits perceived by these companies. However, the practice of web-based marketing among small and medium enterprises (SMEs) in Malaysia is still in its infancy. This study intends to investigate determining factors for the usage of web-based marketing by SMEs in Malaysia. The potential benefits from such an application will be addressed in this study.
Additional Notes Link to abstract only
Description for Link Link to published version
URL http://www.na-businesspress.com/JMDC/omar_abstract.html
 
Versions
Version Filter Type
Access Statistics: 21 Abstract Views  -  Detailed Statistics
Created: Tue, 18 Jul 2017, 09:24:42 CST by Marion Farram