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Consumption in Malaysia: Meeting of New Changes

Marimuthu, Malliga and Hassan, Siti Hasnah Ed. (2016). Consumption in Malaysia: Meeting of New Changes. Malaysia: Penerbit Universiti Sains Malaysia Press.

Document type: Book
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Title Consumption in Malaysia: Meeting of New Changes
Place of Publication Malaysia
Publisher Penerbit Universiti Sains Malaysia Press
Publication Year 2016
ISBN 978-967-461-013-5   (check CDU catalogue open catalogue search in new window)
Editor Marimuthu, Malliga
Hassan, Siti Hasnah
Field of Research COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Abstract Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia. The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multicontext level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia.
 
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Created: Tue, 18 Jul 2017, 14:48:07 CST by Marion Farram