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The Future of Consumption and Marketing in Malaysia

Marimuthu, Malliga, Hassan, Siti Hasnah and Muthaly, Siva (2016). The Future of Consumption and Marketing in Malaysia. In Marimuthu, Malliga and Hassan, Siti Hasnah(Ed.), Consumption in Malaysia: Meeting of New Changes. Malaysia: Penerbit Universiti Sains Malaysia Press.

Document type: Book Chapter
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Author Marimuthu, Malliga
Hassan, Siti Hasnah
Muthaly, Siva
Title of Chapter The Future of Consumption and Marketing in Malaysia
Title of Book Consumption in Malaysia: Meeting of New Changes
Place of Publication Malaysia
Publisher Penerbit Universiti Sains Malaysia Press
Publication Year 2016
Editor Marimuthu, Malliga
Hassan, Siti Hasnah
ISBN 978-967-461-013-5   (check CDU catalogue open catalogue search in new window)
Field of Research COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Description for Link Link to publisher site
URL http://www.karyausm.my/index.php?option=com_virtuemart&view=productdetail...
 
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Created: Wed, 19 Jul 2017, 08:56:43 CST by Marion Farram