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Developing Pre-Relational Trust in Technology Service Providers

Marimuthu, Malliga and Dean , Alison (2008). Developing Pre-Relational Trust in Technology Service Providers. In Kautonen, Teemu and Karjaluoto, Heikki(Ed.), Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Cheltenham, UK: Edward Elgar Publishing Ltd..

Document type: Book Chapter
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Author Marimuthu, Malliga
Dean , Alison
Title of Chapter Developing Pre-Relational Trust in Technology Service Providers
Title of Book Trust and New Technologies: Marketing and Management on the Internet and Mobile Media
Place of Publication Cheltenham, UK
Publisher Edward Elgar Publishing Ltd.
Publication Year 2008
Editor Kautonen, Teemu
Karjaluoto, Heikki
ISBN 978-1-84720-568-1   (check CDU catalogue open catalogue search in new window)
 
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Created: Wed, 19 Jul 2017, 11:00:03 CST by Marion Farram