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Developing Pre-Relational Trust in Technology Service Providers
Marimuthu, Malliga and Dean , Alison (2008). Developing Pre-Relational Trust in Technology Service Providers. In Kautonen, Teemu and Karjaluoto, Heikki(Ed.), Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Cheltenham, UK: Edward Elgar Publishing Ltd..
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Document type:
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Book Chapter
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