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Business buyers'  acceptance of information system: integrating buyers' perceptions of technology and perceptions of service value

Marimuthu, Malliga (2007). Business buyers'  acceptance of information system: integrating buyers' perceptions of technology and perceptions of service value. In Panda, Tapan K. and Donthu, Naveen(Ed.), Marketing in the new global order : challenges and opportunities. New Delhi, India: Excel Books. (pp. 321-329).

Document type: Book Chapter
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Author Marimuthu, Malliga
Title of Chapter Business buyers'  acceptance of information system: integrating buyers' perceptions of technology and perceptions of service value
Title of Book Marketing in the new global order : challenges and opportunities
Place of Publication New Delhi, India
Publisher Excel Books
Publication Year 2007
Editor Panda, Tapan K.
Donthu, Naveen
ISBN 9788174465108 ; 8174465103   (check CDU catalogue open catalogue search in new window)
Start Page 321
End Page 329
Total Pages 9
Field of Research 1505 - Marketing
Additional Notes Conference publication: Paper presented at the International Conference on Marketing in the New Global Order, Held at Indore during 18-20 December 2006
 
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Created: Wed, 19 Jul 2017, 11:16:52 CST by Marion Farram