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Is trust in first time service providers germane to the acceptance of new information systems?

Marimuthu, Malliga and Dean, Alison (). Is trust in first time service providers germane to the acceptance of new information systems?. In Panda, Tapan K. and Donthu, Naveen(Ed.), Marketing in the new global order : challenges and opportunities. New Delhi, India: Excel Books. (pp. 367-376).

Document type: Book Chapter
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Author Marimuthu, Malliga
Dean, Alison
Title of Chapter Is trust in first time service providers germane to the acceptance of new information systems?
Title of Book Marketing in the new global order : challenges and opportunities
Place of Publication New Delhi, India
Publisher Excel Books
Year Available 2007
Editor Panda, Tapan K.
Donthu, Naveen
ISBN 9788174465108 ; 8174465103   (check CDU catalogue  open catalogue search in new window)
Start Page 367
End Page 376
Total Pages 10
Field of Research 1505 - Marketing
Abstract Over the past decade, a growing number of organizations have been adopting Information Systems (IS) to support their business decision making processes. An extensive literature in IS adoption studies has shown that the Davis Technology Acceptance Model (TAM) has been used widely to explain IS acceptance behavior. However the contributions of these models were limited to potential adopters' perceptions of technology. The potential adopters' perception of service providers is yet to be studied. There has been considerable research on the factors that predict whether trust will influence technology adoption decisions. However all these studies examine trust in the product and none appears to have been tested on service providers. This research extends TAM by adding perceived trust in service providers to the model, with careful attention to placing the trust construct as pre-relational trust. The proposed extended model has been developed based on a qualitative study with service providers. The results confm that perceived trust in service providers is a necessary addition to the model.
Keyword Information Systems
Decision Making
Davis Technology Acceptance Model
Perceptions
Technology adoption
Service providers
Trust
Additional Notes Conference Publication: Paper presented at the International Conference on Marketing in the New Global Order, held at Indore during 18-20 December 2006
 
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Created: Wed, 19 Jul 2017, 11:21:46 CST by Marion Farram